First Come. First Served. Once a keyword is secured in your market, it is permanently closed to competitors.
Identify the geographic area where you can realistically serve customers. This may be a single city, a metro region, multiple cities, a state, or national coverage. Most businesses select the geographic area where they can easily deliver their services.
Next, select the vertical market your business operates in such as Criminal Defense, Dentistry, Dermatology, HVAC, Pediatrics, Roofing, Veterinary Clinic, or other professional services.
Finally, and most importantly identify the keyword or keywords customers use when searching for the product or services you provide. These keywords determine when your business appears within sponsored search results.
SEP creates immediate visibility while SEO builds long-term equity. When paired together, you get both: short-term demand capture and long-term organic dominance. The best outcomes happen when SEP is used to stabilize visibility while SEO compounds month after month.
We can typically request up to three consecutive quote changes to allow you to add or modify keywords. Beyond this, a keyword order must be placed before additional keyword quotes can be requested. This policy protects our affiliates from endless revisions and quote requests.
Unlike PPC advertising where costs fluctuate due to competitive bidding, the TOP 3 program operates on a predictable monthly structure. There are no pay-per-click charges and no bidding wars.
Competitors cannot drain your advertising budget by repeatedly clicking on your sponsored listing. Whether your ad receives 10 clicks or 1,000 clicks a day, your cost remains exactly the same.
The TOP 3 program operates on 12-month agreements which include a one-time setup and programming fee and a fixed monthly placement fee. The program is designed for consistent year-round visibility rather than short-term ad activation.
